As a content strategist, I plan and execute your brand's message. I figure out what to say, how and where to say it, and think of everything in between. Diving into the details, I'll:
- Carefully consider your brand, its goals and audience. Or, help create them.
- Create a comprehensive strategy for writing and distributing content based on goals.
- Create and implement social media strategy, measuring effectiveness over time.
- Create content for and distribute newsletters to existing and prospective clients.
- Write, edit and publish blog articles, with SEO top of mind.
- Write scripts for and assist with production of video content.
- Write and provide graphics for engaging social media posts.
- Seek out and create content for guest blogging and ghostwriting opportunities to improve external web presence.
- Create architecture and content for a website design or redesign project.
- Write meta data (titles, descriptions, schema) as needed.
- Proof, edit and revise any existing content based on company style preferences.
- Create any other content needed for special events: launch preparation material, press releases, internal announcement content, etc.